Free Product Samples

Distributing free product samples is an important tool in sales promotion. An actual or trial-sized product is distributed to the consumers in order to provide them an opportunity to experience the product where they would not otherwise get to try it unless they bought it on their own.

Free samples are usually distributed during a new product launch or when the company wants to capture increased market share for the product. Samples can be distributed using direct mail, coupons in newspapers and magazines, door-to-door delivery, in-pack sampling, the Internet and in-store sampling.

In direct mail sampling, free sample products are directly mailed to homes that are targeted based on geo-demographic characteristics. Newspapers can be used for broad-scale sampling. Door-to-door free product sample delivery saves costs like packaging costs that are incurred when direct mailing is used. It allows considerable targeting and has shorter lead times. In-pack sampling uses the package of some other product to carry the free sample product. Some of the product samples are distributed in high traffic locations like theatres, and shopping malls. In-store shopping is the most frequently used method for distributing free samples. Usually, consumers in a retail shop or a grocery store are provided with free product samples for a trial experience. This free sampling often also leads to increased impulse purchases. Several companies also allow consumers to request free samples using their websites.

Usually companies have limited stocks to be distributed as free samples and consumers who would like to request free samples using coupons or the Internet should send in a request as early as possible.

Product samples are distributed when the desired impact cannot be produced by advertising alone and the cost of distributing samples is reasonable. There are many challenges faced by the product companies, mostly concerning free samples center around a return on their investment and the proper choice of target customers.

New Generation of Legal Happy Diet Pills Launched

The amazing diet pill, Phentermine, was possibly the best selling slimming products in the era of 2002 to 2006. It is estimated that there were well over a million loyal supporters to this amazing fat burner. Phentermine was known as being one of the happy diet pills that gave you a sense of feeling good about yourself and boosted energy levels.

The DEA closed many of the outlets that were selling the amphetamine based Phentermine, resulting in many loyal users being left in the cold and feeling down in the dumps due to the unavailability of their favorite happy pill. Things were looking bleak for these dieters. One of the reasons that the DEA clamped down on phentermine is that while phentermine was a great weight loss pill, it did have some nasty side effects of which many users were oblivious to.

A similar thing happened to loyal users of the popular fat burner diet pill, Thinz. The main ingredient in the Thinz Diet pill was also one of the main ingredients used to manufacture the horror drug CAT. Authorities were left with no option but to make this a prescription only medication in order to control the manufacture of the illegal and highly dangerous CAT. This also left many dieters in a depression due to the unavailability of their favorite diet supplement.

RDK Pharmaceuticals took it upon themselves to try and find a solution to the dieters woes, by carefully studying the sister compounds of the main ingredients of Phentermine. They made some tremendous discoveries and in February 2009 RDK Pharmaceuticals launched what can be described as being the new generation of happy pills Phentemine375 or as it is abbreviated Phen375 which is a synthetic legal alternative to Phentermine.

Phen375 is the new generation happy diet pill which is already taking the market by storm with some pretty amazing sales and testimonials. Phentemine 375 is a fat burning diet pill which is available without a doctors prescription. Phentemine 375 has only been on the market since since February 2009 and it is yet to be seen whether it will build up the same loyal support and customer base as was experienced with both the Phentermine range and with Thinz Diet Pills.

Live Chat Software Makes New Products Relatable To Customers

Old habits die hard. Harvard Business School points out in their latest research that American families purchase the same 150 household products over and over again. How can start-up business help customers overcome their initial hesitation and take a chance on a new business? Debra Kaye, author of Red Thread Thinking, believes new businesses can make their products speak to customers in a relatable way in several ways. She advises to build new items whose benefits are easy to spot. For example, 3M’s Command line of removable hooks allows buyers to see the benefit of hanging and removing hooks without leaving holes in the wall. Some products, more than others, require business owners to broadcast their advantage.

Learn From Others

P&G learned their lesson the hard way. In 2004, they launched Febreze Scentstories. Despite hiring the singer Shania Twain for its launch commercials, prospective buyers didn’t grasp how to use the product. They were ambiguous as whether a scent player would play music and emit scents at the same time. Joan Schneider and Julie Hall, co-authors of The Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable New Products, believe P&G should have used a strong educational campaign instead of a celebrity spokesperson. They should have featured customer testimonials and outside experts and R&D (research and development) teams to build the brand voice.

Establish Online Expertise

Live chat software, an online CRM application, is used by e-businesses of all types to establish their authority and credibility. Webmasters are given a code that is applied to the backend of your website. Once the code is placed, an online chat box and chat button becomes apparent. Business owners can customize both elements to incorporate their theme colors and company logo. By giving these components a personal touch, support chat software will appear as a natural part of your website. Prospective customers will not confuse it as a 3rd party advertisement or spam-ware.

A Strong Educational Campaign Goes a Long Way

As in real-life, outside experts are appointed to speak on behalf of your new product and company. Known as customer service representatives (CSRs), globally-situated operators provide consumer education. They send a welcome text-based message as soon as someone enters the website. This greeting text quickly establishes rapport and gives operators the freedom to send a chat invitation when web analytics show they are in need of assistance.

Upon accepting the chat invites from support chat software, operators ask open-ended questions about their interest in your product. By learning what is causing ambiguity, operators can make the most of their one-on-one interaction to explain how to use the product.