Products that Sell: Five Secrets Every Inventor Should Know

1. The most successful products solve a problem. You may think you have a great idea, but if it doesn’t solve a real problem, then you’ll have a tough time generating interest. A good rule of thumb when brainstorming a new idea is to look for the problem first. Find out where consumers are experiencing pain, and then find a way to relieve it.o Example: If a manufacturer designed a special blend of potting soil that made it so people never had to water plants, the new potting soil would be solving a problem. People would no longer need to remember to water plants or spend time caring for them. On the flip side, if that same manufacturer designed a special blend of potting soil that was red instead of black, the manufacturer isn’t really solving a real problem as the color of potting soil does not present a problem to most consumers.2. Products that are dependent on another product are cumbersome. Innovation leads to change which leads to better products. Manufacturers are constantly improving their products to keep existing customers and attract new ones. If you create a product that depends on another product or attaches to another product, you run the risk of becoming obsolete. Stand-alone products are generally more appealing and easier to market over the long run.o Example: If you create an attachment that fits on a lawnmower, your attachment will only work as long as the size and measurements of the lawnmower never change. So while you may have a good idea that solves a problem with that make and model of lawnmower, it’s better to stick with a free-standing product that is self-supporting.3. Sex appeal sells. Even when you’re talking about a hand saw. Consumers are attracted to products both for what they do and how they look. The more bells and whistles you have, the more appeal your product has. Plus, it needs to look sexy, too. Color and design play a big part in a product’s success. This is especially important if your product is not the first of its kind. You need to be able to differentiate yourself and stand apart from all the other choices available to consumers.o Example: Anyone can make a shower head, but a shower head with 10 different settings and an adjustable neck has more appeal and will typically sell better in the mass retail market. It doesn’t hurt if it comes in chrome, white and black, too.4. Market research doesn’t have to be expensive. One of the most important aspects of launching any new product or service, market research is often skipped or overlooked because people think it costs too much. But in reality you don’t have to pay exorbitant amounts of money to conduct good market research. You don’t even need to hire a firm to do it for you. The best market research is often based on input from friends and family. After all, they are consumers, too.o Example: Once you have an idea, talk to several friends, family members and even co-workers about your product. Come up with a short questionnaire and ask them to honestly rate your idea. Ask them whether they think it solves a problem, if it’s appealing and if they’d buy it. Tell them to critique your product idea as well – find out what it doesn’t solve and what they don’t like about it. Then make changes based on the majority opinion.5. A test market is right in your backyard. Another common misconception is that you have to take on the big guns right away. Not so. Targeting small community retailers is a great way to gain valuable insight and sales experience that will build the foundation for mass-market retail success later.o Example: If you have designed a revolutionary new garden hoe, try approaching two or three locally owned hardware stores. Set up a meeting with the owner, and tell them you’d like to solicit their opinion about your new product. Bring along your prototype and a video demo of your product in action, and ask for feedback. The best outcome, obviously, would be if they agreed to sell a few of your products in their store. But if nothing else, they will give you great advice on how to make your product better. Then, once you meet with a few owners, take their advice and make improvements to your prototype. Then come back and try again! Don’t give up. Persistence pays off and will have you headed for success in no time.To take your invention to the next level, visit

Here Are 3 Tips to Use in Your Next Product Launch

So what are the 3 keys to successful product launch marketing?

Well, I’ll come to that in a second…

In my two years in online business marketing, I have compiled a launch check-list to make sure that the product launches I do for clients are successful.

The old ‘hope marketing’ methods we all used to use just aren’t working so well anymore so I thought I’d share 3 key product launch marketing tips with you.

So here we go…

1. Know your market – Make sure that, before you even think about your new product in too much detail, you get to know your target market really well. You need to be able to write a detailed description of your ideal buyer. Find out about His or Her age, their education, where they live, how much they earn, do they have kids, if so of what age. Really climb inside their heads and find out what makes them tick.

2. Over deliver on Value – During the pre-launch phase, you must give away your best stuff. This is counter intuitive because you’re probably thinking that you want to include that in your product. But remember, when a music publisher is trying to sell a new album, they don’t promote the average tracks do they?

3. Stack the deadlines – Your pre-launch sequence of emails and content must include a series of events. Webinars, the release of a new video, an interview with a guru or whatever. Each one should have a deadline… “Sign up before X” When it comes to sending the final email to tell your prospects “Go Buy” they will be more likely to react immediately because you have ‘trained’ them to do so!

Warning: These are tried and tested strategies used by the top internet marketers. They are powerful so use them with care and you’ll be blown away by the result

As a product owner or publisher, you probably already realize that to execute a successful product launch you’re going to need expert help. After all, if you’re searching for tips on how best to run your own launch, it probably means that you could use some more detailed advice.

Bad Credit Commercial Loans – Give Your Vision A Reality

Usually, bad credit commercial loans pass on purposely to the assistance of loans to entrepreneurs having adverse credit history for their existing or planned businesses. Most typically, bad credit commercial loans are done through a bank or some other major high street lenders. Many commercial institutions offer small business loans that are especially designed to fit the needs of a variety of the borrowers at their businesses.

Although borrowers having bad credit history get negative response applying for any sort of loans, coming of bad credit commercial loans has solved the borrowers’ borrowing problems. There are two types of bad credit commercial loans i.e., secured and unsecured. The former forms of bad credit commercial loans contain collateral placing as of borrowers’ securities in the future, whereas pledging placing do not matter regarding these forms of bad credit commercial loans.

There are many lenders available online and offline for bad credit commercial loans. Candidates i.e., bankrupts, arrears, defaulters, IVAs, and CCJs, need to carry with them their current credit scores. Reviewing the current credit scores, the lending authority see through the borrowers’ financial capability and repayment capacity. After, lenders bestow the borrowers with bad credit commercial loans to the borrowers.

If you decide that you want to finance business through bad credit commercial loans, ensure that you visit a number of different lenders, such as commercial institutions and high street lenders. Review your options carefully so that you can choose the lending option that is best suited for your business and for your current financial situation.

In the recent past, the provision of bad credit commercial loans online has given the processing of bad credit commercial loans a good speed. Now, borrowers have to fill in a simple application forms, and rest they have to search out a lender. That many lenders are present online borrowers find options selecting in between.